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We’re on an ongoing journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we decided to communicate more about our roadmap and responsible choices to be as transparent as possible.

If you’re familiar with Otrium, you’ll know by now that we believe all clothing should be worn. We’re on a mission to eliminate unsold inventory and change the way clothing is created and sold. And on our journey towards a smarter fashion industry, we’ve teamed up with Good On You – the leading source for fashion brand sustainability ratings. Using their expert know-how, Otrium can highlight brands that are more sustainable. We label these brands as Sustainable, which allows our customers to make more informed choices when they shop. 

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.

As a global company, we don’t want to limit ourselves to just one office or location. Read on to hear about our move to a digital HQ.

In the fashion industry, 12% of the garments that are produced stay unsold. 

In 2013, Netherlands-natives and recent grads Milan Daniels and Max Klijnstra launched a somewhat successful sweater brand in Amsterdam. The two were selling thousands of sweaters in over 20 countries, and doing 4-6 collections per year. What they eventually noticed, however, was that their warehouse was filled with a vast amount of items from previous collections, even after they’d already done their sale.

Washington will lead global expansion of the brand into the U.S. Andrew Robb, the Farfetch’s former COO, to join board

Our tech-enabled insights help over 200 brands with their outlet stores on the Otrium app sell their unsold inventory.

Otrium, the premier online outlet shopping experience, has appointed Andrew Robb, formerly Chief Operating Officer at Farfetch, to its board in the role of Non-Executive Director.