We’re on an ongoing journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we decided to communicate more about our roadmap and responsible choices to be as transparent as possible.Fashion is one of the world’s most polluting industries and, unfortunately, 12% of the garments that are produced stay unsold.Our purpose is: All clothing should be worn.We’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ve got you covered with 10 easy tips to care for your clothes properly. Why’s this so important?Smarter for your wardrobe Caring for clothes prolongs the life of your wardrobe keeping you in style for longer. – It will also save you time in the long run!Approximately 25% of a garment’s environmental footprint happens in the wearing and washing.So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet.1. Wear it more, wash less Only wash as needed. Washing after one use is often more out of habit than hygiene. Many garments just need to be aired out and stains can often be spot treated. Be responsible and have fewer laundry days – it’s a win-win.2. A lower temperature still gets the job done Washing machines and detergents are developed to clean at a lower temperature than back in the day. Heat can break textile fibres down and it uses more energy so choose a cooler setting and enjoy your clothes for longer.3. Fill it up Unless it is an emergency, a single garment on a full program of multiple cycles is a waste of both water and energy. Wait till you have enough laundry to fill the machine ¾. Don’t overfill your washing machine though as this prevents the water from flushing away the dirt and will result in less clean clothes.4. Skip the dryer Just like it’s better to let your hair dry naturally, it’s better to let clothes air dry too! It keeps your garments in better nick and can even save you time ironing if you do it correctly. Use hangers for shirts and tailored pieces to ensure they dry crisp.5. Tackle stains the minute you spot them If you get a stain on your new look, try to spot treat it immediately, it’s easier. Especially for natural materials such as cotton, linen and wool, which absorb a lot, making it harder to treat the stain if it’s too soaked in.6. Freeze your denim Bagging and putting your denim in the freezer for a day or two keeps jeans in better shape and kills bacteria and odours. Is there room next to the ice cream?7. Sun’s out, shirt’s out The sun has natural bleaching qualities when it comes to clothing. Hang your white clothes out to dry in the sunshine and take advantage of the natural bleaching.8. Dry wool garments flat Knits love a flat surface when drying, it helps keep their shape, especially the heavier ones. So dry flat – preferably on a towel to absorb any extra moisture.9. Only iron if you have to Need another excuse to get out of the ironing? Hang drying instead of tumble drying skips the energy cost of heating and running an iron. If your clothes are already clean and dry, hang them in your bathroom when you shower. The moist air will act a bit like a steamer, helping to reduce the creases.10. Brush up on skills A missing button or a small defect doesn’t mean you have to throw clothes away. It’s just part of any product's natural life cycle and can easily be repaired to extend the life of your clothes. Pinterest, YouTube or TikTok are your friends offering helpful DIY advice. If you're not feeling crafty, there’s always a more practical loved one or an amazing tailor around the corner.All good things come to an end, including clothes. But with these 10 easy tips, you’ll be able to enjoy your clothes for much longer.If you need something new, undefined.#WearIt

If you’re familiar with Otrium, you’ll know by now that we believe all clothing should be worn. We’re on a mission to eliminate unsold inventory and change the way clothing is created and sold. And on our journey towards a smarter fashion industry, we’ve teamed up with Good On You – the leading source for fashion brand sustainability ratings. Using their expert know-how, Otrium can highlight brands that are more sustainable. We label these brands as Sustainable, which allows our customers to make more informed choices when they shop. To celebrate our Good On You collaboration, we’ve been chatting to Sustainable-rated brands on our platform. Today is also Earth Day, so what better time to speak to a global name like adidas to find out their take on sustainability and more? Here’s what adidas is doing to pioneer changes for the better.Sustainability: what does it mean to adidas? Sustainability is part of our core belief: through sport we have the power to change lives. Sustainability, for us, is an ongoing process. We have always been involved in it and we have always worked on this topic, through the BCI Cotton Initiative, Work Labour Agreement and more. We want to provide the best sports gear using the best sustainable option available.Tell us more about adidas…  The adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroot events plus local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognized, credible and iconic brands both on and off the field of play.We believe that through sports we have the power to change lives. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.  Where did the brand’s sustainable journey begin? Our sustainability journey began in the 1990s, becoming a member of the Fair Labor Association – an organization that helps to improve the lives of millions of workers around the world. In 2000, all our products became PVC-free and we created the first 100% recyclable performance shoe in 2019. See the timeline below for our other milestones in becoming more sustainable:What achievement are you most proud of? Back in 2015, adidas was the first brand to create a shoe made of ocean plastic with Parley (an organization that addresses major threats towards the ocean and works with collaborators to raise awareness and action projects to help end destruction). Tell us about your ‘End Plastic Waste’ mission and how it helps adidas solve this global problem?  We want to offer more sustainable options to our consumers by designing products made with recycled plastic or in partnership with other companies and organizations (such as Parley, above), as well as items that can be recycled, to stop them ending up in landfills.  How do you envision using circular techniques to help mitigate the negative impact of plastic waste and pollution? We plan to give consumers the option to return products that they no longer use to be either re-worked or recycled. Made To Be Remade is our current line made from recycled materials, and each piece can be recycled again at the end of its life.The objective is to be a platform with items made from sustainably sourced materials and to have more options for recycling old products and reducing waste. We’re also working on a new program for even more circular services. Does Otrium’s circular model help you to reach your targets with this mission?   Yes, for sure. Being more circular is key to help end plastic waste. For us, that’s giving consumers more opportunities to buy recycled products and finding more solutions for older items to be reused and repurposed.What else are you working on at the moment? We want to develop more and more. We are working to make sure we achieve our commitment to make 9 out of 10 items more sustainably by 2025. We look for new innovations, we push our customers, and we bring forward communication to support our consumer on what we can do together.What is the biggest challenge on the roadmap of improvements? Sustainability is a long journey, and we need to really put in the effort to bring this forward. We not only want to change what adidas does, but how our industry acts towards sustainability at large. We face challenges every day to find the best materials and the best way to resonate with consumers.What do customers value most about adidas and its products? adidas is a strong sports brand and we’re here to bring the best for the athlete. For us, “Impossible is Nothing” and we carry this value with us to really strengthen our sustainability journey.Where do you see adidas in 5 years? adidas wants to be the leader of sustainability in our industry. By 2025, 9 out of 10 items in our range will be made sustainably, and we will also stop using virgin polyester wherever possible (by 2024). Besides which, we want to be a more circular company as a whole by then. Do you think that through changing the historical fashion industry framework, we can achieve a reduction in plastic waste? What we need to do is to change the industry. adidas has been working and investing in sustainability for years. We want to set an example, learn from our partners and keep fostering the change. If we lead, others will follow. By helping consumers be more sustainable, our mission to help end plastic waste will keep on going.  What does the future of fashion look like? Consumers are looking for more circularity. The fashion industry needs to adapt to introduce products that last longer, and can be recycled or have their lifecycle extended, so we can make sure we are not creating more waste. This is what people want and we need to provide the solutions. Amazing work. Thanks for chatting to us, adidas. 

In the fashion industry, 12% of the garments that are produced stay unsold. Otrium’s purpose is: All Clothing Should Be Worn.That’s why we’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why being Sustainable is important for us, what it means, and how you can follow our journey.The definition of Sustainability For us, being Sustainable is about being aware of our impact and finding solutions to do better. Whether that concerns our planet, people or animal welfare. We’re taking responsibility in two ways:1. Driving positive change in the fashion industry by eradicating unsold seasonal inventory.2. Continuously working to improve our own e-commerce practices.Starting with the whyWe recognise the fundamental contradiction between the current fashion industry, which thrives off newness and consumption, and being Sustainable. Every single garment has an impact. Otrium wants to have a positive impact on the fashion industry by:undefinedundefinedundefinedundefinedFollow our journeyOur commitment to being Sustainable is an ongoing journey, taking both big and small steps in order to be a force for good. We want to be as transparent as possible and communicate our Sustainable roadmap fully. We will update the renewedundefined on our platform regularly and publish a Sustainability Report at the beginning of 2022, with our progress since 2020. Want to know more? Read our just-launched FAQs on Sustainability undefinedOur next step: Sustainable brands at OtriumOur next step will be a label and filter to highlight Sustainable brands on our platform. We’re in the process of collaborating with a validated partner to rate the fashion brands in the areas of people, planet and animal welfare. We’re always on the lookout for Sustainable brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring, please reach out to undefined.How you can helpApproximately 25% of a garment’s environmental footprint happens in the wearing and washing. So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet. undefined